The Rejected Business Plan of Experienced Ice Cream™

John Hulme & Michael Wexler

When a clerk at a New York-based venture capital firm discovers a long-lost business plan buried in the company archives, what he finds is hard to believe: a proposal for an ice cream company that not only give eaters a sweet treat with their revolutionary confection but also an “experience” to boot.

The Rejected Business Plan of Experienced Ice Cream™

John Hulme & Michael Wexler

When a clerk at a New York-based venture capital firm discovers a long-lost business plan buried in the company archives, what he finds is hard to believe: a proposal for an ice cream company that not only give eaters a sweet treat with their revolutionary confection but also an “experience” to boot.

About The Book

When a clerk at a New York-based venture capital firm discovers a long-lost business plan buried in the company archives, what he finds is hard to believe: a proposal for an ice cream company that not only give eaters a sweet treat with their revolutionary confection but also an “experience” to boot. And not just any experience; real, true-to-life adventures/flavor names like “Paradise,” “True Love,” and “Driving down the Road on a Perfect Fall Day with the Radio on and Whoever You Want Sitting Next to You, Chip.” But what is this strange document? And why has the heralded product never been released? A cult classic in financial circles, Unpublished Book Company is proud to present the salvaged document in its unredacted and original form.

About the author.

John Hulme is a writer and filmmaker from Highland Park, New Jersey. He is the co-author of five books, including The Seems, a trilogy of sci-fi fantasy novels from Bloomsbury Children’s Books, the esteemed imprimatur of the famed Harry Potter series. He directed the award-winning documentaries Unknown Soldier: Searching For a Father (HBO) and Blood, Sweat & Tears: A Basketball Exorcism.  He also co-created the original radio drama, Vanishing Point (NPR, SiriusXM Radio).  He is currently building the Highland Park African American History Project — a multimedia oral history of his hometowns black community — which is being funded by the New Jersey Council for the Humanities. The Project’s first documentary, Blacked Out, won the Best Youth Film award at the 2018 Harlem International Film Festival. Hulme is an Adjunct Professor at Rutgers University, where he teaches Documentary Filmmaking and Digital Storytelling as well as being a proud father to Jack and Maddie, and wife – aka husband – to Jenn.

John Hulme

Michael Wexler was born on April 15, tax day, and was thus written off from a very young age. Despite his New Jersey upbringing and since retired Brooklyn fade haircut he has managed to author eight books, create and direct projects for the likes of Fox, ABC, NBC, Microsoft, NPR, Sirius/XM, and HBO, as well as serve as an Adjunct Professor of writing at the University of Missouri-Kansas City. Despite a devastating elbow injury (long story) that derailed his burgeoning tennis career, Wexler has also sublimated his creative and existential longings via an unheralded and unsuccessful music career that spans five self-released albums featuring performances from the likes of alt-country Grammy nominee Tift Merritt and others. Michael currently splits his time between Keuka Lake in Western, NY and Oak Bluffs, MA.

Michael Wexler

Unpublished Book Company is an
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committed to inventive and
boundary pushing literature.

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